Sprint Understands What Teens Want

While ten minutes of talking on the phone each day may not seem like very much, the Beyond Talk plan is absolutely genius because many people, specifically teenagers, hardly ever talk on the phone anyway.

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Reuters reported yesterday that Sprint is putting forth a new cell phone plan where users receive “unlimited texting and Web surfing for $25 a month but limits phone calls to 300 minutes a month.”

While ten minutes of talking on the phone each day may not seem like very much, the Beyond Talk plan is absolutely genius because many people, specifically teenagers, hardly ever talk on the phone anyway.

Earlier in the day, Flowtown released the findings of a study that shows the percentage of 12-year olds who text is more than double that of those who actually talk on their cell phones. While the percentage of those who talk on cell phones increases with age, 77% of 17-year olds text while only 60% will talk on their cell phones, texting is still the preferred way of communication.

Another finding of the study shows that 63% of teenagers phones do not access the internet. As Sprint’s plan also allows unlimited Web browsing, that number could drastically increase in the next few years. Not only as people begin to use Beyond Talk, but as other companies lower their prices to stay in the competition. As more teens have access to the internet social networking will only grow.

Web access will make teens happy, but $25 a month sounds like a great way for parents to get kids to start paying for their phones too.

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