Great article on mashable (what else is new?) comparing the strategies of Google and Yahoo. As the article explains, Yahoo tends to integrate multiple websites like Facebook and Twitter through its site, while Google tries to build their own programs and control everything.
Both are attractive options because Yahoo seems to be sharing the wealth and integrating everybody’s ideas into their service. They aren’t limiting themselves to what they can produce in-house.
However, much of what Google offers (GMail, Google Calendar, YouTube, not to mention the actual search engine itself) is head and shoulders above the competition.
Both also have shortcomings as well; Yahoo is at the mercy of what other companies can produce. Google’s ideas like Orkut and Google Friend Connect have never really caught on, though Buzz apparently isn’t doing too badly since its initial rejection.
Microsoft could also be thrown into this conversation. Even through a good chunk of their money is made offline, they’re going to have to compete online as well if they want to survive in the future. Bing isn’t up to the quality of Google, but Bing Maps is the best mapping service out there. I also prefer Office Live to Google Docs, and msn.com is going through some changes.
Everything seems to be coming together, sites are connecting with one another, but will Yahoo be able to survive in the future with few of its own products and will Google be able to survive trying to do everything itself? Both will likely be around for a long time, to which extent, is the question.
Originally published on March 9, 2010.