Anti-Cancer Campaigns Are Poorly Executed

I’ll start by saying: I am against cancer.

Which is actually my point: Everybody is against cancer. All seven billion of us on the planet think it is a bad thing.

It’s like being against punching babies in the face or saying, “I advocate the existence of oxygen.” Everybody gets it. Cancer = Bad.

It would seem strange then to campaign for something that everybody agrees on, but that’s exactly what millions of people are doing. It would seem absurd if I started a facebook page called “E. coli Is Bad.” Of course it is, everybody knows that… so why do we do it for cancer?

Half the players in the NFL wear pink underwear and girls on facebook do ridiculous annual campaigns about where they’re going to live or where they want it in some goofy code that gets people confused.

“But that’s the point!” you shout, “you’re curious about why it’s being done and you’ll ask about it.”

But ask a girl on facebook what the heck she is talking about and she won’t tell you. Gotta keep the code a secret! Not telling anybody, it would seem to me, is a pretty bad way to get your message out.

The NFL doesn’t keep it so much a secret, they drench players and coaches in pink to “raise awareness of cancer.”

Raise awareness in who? Where are these people walking down the street oblivious to the existence of cancer? Maybe they know, but they certainly don’t spent much time on it during their broadcasts.

If you take the time to figure out the substance behind it, their website goes into more detail. Their campaign is “focused on the importance of annual screenings” for breast cancer. Obviously they are supporting a good thing, but the info would spread a lot better if they said it during the games. Most people aren’t going to take the time I did to search out what it is all about.

The NHL is a little better. NHL Fights Cancer is an organization that has raised over $12 million to support cancer research. They show very clearly on their site how to donate and who specifically the money goes to. They go a little more in-depth during in-game promos.

Girls on facebook… they’re on vacation in some other city and not talking.

I’m not a scientist, but from what I have seen not many of us will be dying any century soon, which obviously means that cancer won’t be that much of a problem within a few decades.

This isn’t to say that you can’t help, but before you start or participate in a campaign, think it through. If you are going to raise awareness or advocate something, be specific. Pick an organization and donate money or time. Don’t waste time or effort bragging about how much you donated either.

If you don’t have money, spend some time learning about how cancer actually works or how it is being fought.

Nobody likes people to die, but almost everyone has lost someone close to cancer. We will beat it—it is a when not an if—but not by having Tom Brady wear pink shoes.


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