Seth Godin’s ‘Linchpin’

Seth Godin’s Linchpin. Go buy it.

This book starts off slow, but once you start wondering when he’s going to get to the point it really takes off. By the end it’s amazing.

Here’s one thing you can use right away:

To paraphrase, Seth would get caught in this routine: Email, answer, Facebook, email, blog, comment, twitter, repeat.

Sound familiar? Yeah, me too.

Now that you’re aware you aren’t getting any real work done and why, you can stop doing it and accomplish something. “Artists never do this while they’re being artists,” he writes. “When I put myself on an Internet diet (only five checks a day, not fifty), my productivity tripled. Tripled.”

Linchpin says you probably don’t have to quit your job, but you can make a change right now. You can be an artist in whatever medium you choose.

“Every interaction you have with a coworker or customer is an opportunity to practice the art of interaction. Every product you make represents an opportunity to design something that has never been designed, to create an interaction unlike any other.”

So don’t get caught in that circle again, get some real work done.

Start now… right after you go to amazon and order Linchpin .


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